{"id":3006,"date":"2024-05-10T12:47:15","date_gmt":"2024-05-10T12:47:15","guid":{"rendered":"http:\/\/64.91.246.76\/~energizer\/?page_id=3006"},"modified":"2024-07-18T06:58:44","modified_gmt":"2024-07-18T06:58:44","slug":"history","status":"publish","type":"page","link":"https:\/\/energizer.com\/apac\/indonesia\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3006\" class=\"elementor elementor-3006\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8524db e-flex e-con-boxed e-con e-parent\" data-id=\"1a8524db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-734db77c elementor-widget elementor-widget-heading\" data-id=\"734db77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A HISTORY OF FIRSTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380838cf elementor-widget elementor-widget-heading\" data-id=\"380838cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49adf404 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49adf404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-575892d9 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"575892d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48d584ae e-con-full e-flex e-con e-child\" data-id=\"48d584ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b7d216e e-con-full textWrap e-flex e-con e-child\" data-id=\"4b7d216e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e6c528 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"33e6c528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1896\r\n<\/span>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55884de e-con-full e-flex e-con e-child\" data-id=\"55884de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d10a79f e-con-full e-flex e-con e-child\" data-id=\"4d10a79f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c2ea36c e-con-full e-flex e-con e-child\" data-id=\"5c2ea36c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bfe912d e-con-full textWrap e-flex e-con e-child\" data-id=\"5bfe912d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31cf9289 elementor-widget elementor-widget-html\" data-id=\"31cf9289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1898<\/span>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19354e8b e-con-full e-flex e-con e-child\" data-id=\"19354e8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1bd0b149 e-con-full textWrap e-flex e-con e-child\" data-id=\"1bd0b149\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f303350 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"3f303350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1955<\/span>In the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1954e82a e-con-full e-flex e-con e-child\" data-id=\"1954e82a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5052548f e-con-full e-flex e-con e-child\" data-id=\"5052548f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5facace5 e-con-full e-flex e-con e-child\" data-id=\"5facace5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98be26e e-con-full textWrap e-flex e-con e-child\" data-id=\"98be26e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392dfc49 elementor-widget elementor-widget-html\" data-id=\"392dfc49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1957<\/span>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3792f0c6 e-con-full e-flex e-con e-child\" data-id=\"3792f0c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62cb4be4 e-con-full textWrap e-flex e-con e-child\" data-id=\"62cb4be4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20701ada elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"20701ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1958<\/span>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22e47929 e-con-full e-flex e-con e-child\" data-id=\"22e47929\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18cf5c4 e-con-full e-flex e-con e-child\" data-id=\"18cf5c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ba53adb e-con-full e-flex e-con e-child\" data-id=\"3ba53adb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32baddc6 e-con-full textWrap e-flex e-con e-child\" data-id=\"32baddc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e4872f elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"16e4872f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1989<\/span>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e26af7 e-con-full e-flex e-con e-child\" data-id=\"41e26af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1209296e e-con-full textWrap e-flex e-con e-child\" data-id=\"1209296e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652183aa elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"652183aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1992<\/span>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71f68740 e-con-full e-flex e-con e-child\" data-id=\"71f68740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d27c3cc elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-parent\" data-id=\"2d27c3cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-289f7ff6 e-grid e-con-boxed e-con e-child\" data-id=\"289f7ff6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-448f621e e-flex e-con-boxed e-con e-child\" data-id=\"448f621e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5369f3ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5369f3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ed4ccf e-flex e-con-boxed e-con e-child\" data-id=\"65ed4ccf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4035e5ac elementor-widget elementor-widget-heading\" data-id=\"4035e5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1896<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c6cf310 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"2c6cf310\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c3e0611 e-grid e-con-boxed e-con e-child\" data-id=\"7c3e0611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c7bcaf3 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"6c7bcaf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3595ec58 e-flex e-con-boxed e-con e-child\" data-id=\"3595ec58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9d8841 elementor-widget elementor-widget-heading\" data-id=\"1e9d8841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1898<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26089de0 e-flex e-con-boxed e-con e-child\" data-id=\"26089de0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa1942d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2aa1942d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fa5f3a1 e-grid e-con-boxed e-con e-child\" data-id=\"2fa5f3a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96a8b2b e-flex e-con-boxed e-con e-child\" data-id=\"96a8b2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63908e33 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63908e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4de0279b e-flex e-con-boxed e-con e-child\" data-id=\"4de0279b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6debf elementor-widget elementor-widget-heading\" data-id=\"dd6debf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1955<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27784de1 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"27784de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32e1eb01 e-grid e-con-boxed e-con e-child\" data-id=\"32e1eb01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e3c4515 e-flex e-con-boxed e-con e-child\" data-id=\"1e3c4515\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14e7e02f elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"14e7e02f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b044eac e-flex e-con-boxed e-con e-child\" data-id=\"5b044eac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50d773b2 elementor-widget elementor-widget-heading\" data-id=\"50d773b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1957<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2df2b76c e-flex e-con-boxed e-con e-child\" data-id=\"2df2b76c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b0d9081 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b0d9081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-687394d e-grid e-con-boxed e-con e-child\" data-id=\"687394d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-600adcbd e-flex e-con-boxed e-con e-child\" data-id=\"600adcbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ded8b25 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4ded8b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-457747ee e-flex e-con-boxed e-con e-child\" data-id=\"457747ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e75c48 elementor-widget elementor-widget-heading\" data-id=\"45e75c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1958<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-323ec0bd e-flex e-con-boxed e-con e-child\" data-id=\"323ec0bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e71b097 e-grid e-con-boxed e-con e-child\" data-id=\"6e71b097\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-171965dd e-flex e-con-boxed e-con e-child\" data-id=\"171965dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27ce92df elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"27ce92df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7b3953 e-flex e-con-boxed e-con e-child\" data-id=\"a7b3953\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27bab97b elementor-widget elementor-widget-heading\" data-id=\"27bab97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1989<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eac35ff e-flex e-con-boxed e-con e-child\" data-id=\"6eac35ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b2a1f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"64b2a1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bf71a73 e-grid e-con-boxed e-con e-child\" data-id=\"3bf71a73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51299ee9 e-flex e-con-boxed e-con e-child\" data-id=\"51299ee9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-671db6d2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"671db6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65383dc8 e-flex e-con-boxed e-con e-child\" data-id=\"65383dc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7feeca06 elementor-widget elementor-widget-heading\" data-id=\"7feeca06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1992<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-491e1d9e elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"491e1d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A HISTORY OF FIRSTS LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae 1896 Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3006","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/pages\/3006"}],"collection":[{"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":6,"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/pages\/3006\/revisions"}],"predecessor-version":[{"id":9714,"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/pages\/3006\/revisions\/9714"}],"wp:attachment":[{"href":"https:\/\/energizer.com\/apac\/indonesia\/wp-json\/wp\/v2\/media?parent=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}