{"id":3006,"date":"2024-05-10T12:47:15","date_gmt":"2024-05-10T12:47:15","guid":{"rendered":"http:\/\/64.91.246.76\/~energizer\/?page_id=3006"},"modified":"2024-07-17T12:20:07","modified_gmt":"2024-07-17T12:20:07","slug":"history","status":"publish","type":"page","link":"https:\/\/energizer.com\/apac\/phillippines\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3006\" class=\"elementor elementor-3006\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57d0f339 e-flex e-con-boxed e-con e-parent\" data-id=\"57d0f339\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e13c94 elementor-widget elementor-widget-heading\" data-id=\"24e13c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A HISTORY OF FIRSTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54be8397 elementor-widget elementor-widget-heading\" data-id=\"54be8397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4191e8c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4191e8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ccf2326 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"3ccf2326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc33091 e-con-full e-flex e-con e-child\" data-id=\"dc33091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20d1a6b e-con-full textWrap e-flex e-con e-child\" data-id=\"20d1a6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bde4530 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"7bde4530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1896\r\n<\/span>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1da00649 e-con-full e-flex e-con e-child\" data-id=\"1da00649\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-786c7a8a e-con-full e-flex e-con e-child\" data-id=\"786c7a8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56252db5 e-con-full e-flex e-con e-child\" data-id=\"56252db5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-294516ae e-con-full textWrap e-flex e-con e-child\" data-id=\"294516ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f35e6da elementor-widget elementor-widget-html\" data-id=\"2f35e6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1898<\/span>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d72ffa8 e-con-full e-flex e-con e-child\" data-id=\"5d72ffa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d75934e e-con-full textWrap e-flex e-con e-child\" data-id=\"4d75934e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e904ccb elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"1e904ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1955<\/span>In the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35157bc5 e-con-full e-flex e-con e-child\" data-id=\"35157bc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f00ef2a e-con-full e-flex e-con e-child\" data-id=\"7f00ef2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1909fadf e-con-full e-flex e-con e-child\" data-id=\"1909fadf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115fad7 e-con-full textWrap e-flex e-con e-child\" data-id=\"115fad7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21b29656 elementor-widget elementor-widget-html\" data-id=\"21b29656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1957<\/span>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b21dc0 e-con-full e-flex e-con e-child\" data-id=\"72b21dc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ba26030 e-con-full textWrap e-flex e-con e-child\" data-id=\"4ba26030\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e34f8be elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"2e34f8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1958<\/span>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bb2b246 e-con-full e-flex e-con e-child\" data-id=\"7bb2b246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449ffbd e-con-full e-flex e-con e-child\" data-id=\"449ffbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a494142 e-con-full e-flex e-con e-child\" data-id=\"1a494142\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cd2988 e-con-full textWrap e-flex e-con e-child\" data-id=\"6cd2988\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3213295c elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"3213295c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1989<\/span>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3389d1a9 e-con-full e-flex e-con e-child\" data-id=\"3389d1a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41bea9c e-con-full textWrap e-flex e-con e-child\" data-id=\"41bea9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5febc6 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"3b5febc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1992<\/span>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50c65d06 e-con-full e-flex e-con e-child\" data-id=\"50c65d06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9938aa elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"f9938aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5708e603 elementor-widget elementor-widget-heading\" data-id=\"5708e603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A HISTORY OF FIRSTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414c274f elementor-widget elementor-widget-heading\" data-id=\"414c274f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e7f204 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32e7f204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4160bb30 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"4160bb30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5daf15bc e-con-full e-flex e-con e-child\" data-id=\"5daf15bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cb3aa4a e-con-full textWrap e-flex e-con e-child\" data-id=\"6cb3aa4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9aa819 elementor-widget elementor-widget-html\" data-id=\"1d9aa819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1896\r\n<\/span>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18152b6a e-con-full e-flex e-con e-child\" data-id=\"18152b6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a87abda e-con-full e-flex e-con e-child\" data-id=\"7a87abda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22d2ecf9 e-con-full e-flex e-con e-child\" data-id=\"22d2ecf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93f8ed7 e-con-full textWrap e-flex e-con e-child\" data-id=\"93f8ed7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79933162 elementor-widget elementor-widget-html\" data-id=\"79933162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1898<\/span>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d77e5f e-con-full e-flex e-con e-child\" data-id=\"8d77e5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-411f754c e-con-full textWrap e-flex e-con e-child\" data-id=\"411f754c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8be6a95 elementor-widget elementor-widget-html\" data-id=\"8be6a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1955<\/span>In the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-114bddab e-con-full e-flex e-con e-child\" data-id=\"114bddab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41ac4017 e-con-full e-flex e-con e-child\" data-id=\"41ac4017\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-708b1398 e-con-full e-flex e-con e-child\" data-id=\"708b1398\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58c47b43 e-con-full textWrap e-flex e-con e-child\" data-id=\"58c47b43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433a615e elementor-widget elementor-widget-html\" data-id=\"433a615e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1957<\/span>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57b368c7 e-con-full e-flex e-con e-child\" data-id=\"57b368c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-184f697 e-con-full textWrap e-flex e-con e-child\" data-id=\"184f697\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf951f0 elementor-widget elementor-widget-html\" data-id=\"5cf951f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1958<\/span>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7935d4f e-con-full e-flex e-con e-child\" data-id=\"7935d4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f168b16 e-con-full e-flex e-con e-child\" data-id=\"5f168b16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24a10854 e-con-full e-flex e-con e-child\" data-id=\"24a10854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14526bb9 e-con-full textWrap e-flex e-con e-child\" data-id=\"14526bb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f94d0af elementor-widget elementor-widget-html\" data-id=\"3f94d0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1989<\/span>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11658df e-con-full e-flex e-con e-child\" data-id=\"11658df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5c752314 e-con-full textWrap e-flex e-con e-child\" data-id=\"5c752314\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4f199a elementor-widget elementor-widget-html\" data-id=\"7b4f199a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1992<\/span>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-144c6d08 e-con-full e-flex e-con e-child\" data-id=\"144c6d08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b48bef elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-parent\" data-id=\"37b48bef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56ef1157 e-grid e-con-boxed e-con e-child\" data-id=\"56ef1157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b65191b e-flex e-con-boxed e-con e-child\" data-id=\"2b65191b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8f3075 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7a8f3075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b102821 e-flex e-con-boxed e-con e-child\" data-id=\"1b102821\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1685eeb9 elementor-widget elementor-widget-heading\" data-id=\"1685eeb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1896<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21c7e7b1 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"21c7e7b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b363070 e-grid e-con-boxed e-con e-child\" data-id=\"b363070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-119e032c elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"119e032c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-754eae8c e-flex e-con-boxed e-con e-child\" data-id=\"754eae8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-133af125 elementor-widget elementor-widget-heading\" data-id=\"133af125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1898<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d9e20 e-flex e-con-boxed e-con e-child\" data-id=\"44d9e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-124cdf11 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"124cdf11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4539a612 e-grid e-con-boxed e-con e-child\" data-id=\"4539a612\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf6250b e-flex e-con-boxed e-con e-child\" data-id=\"bf6250b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cce6343 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6cce6343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-298aa695 e-flex e-con-boxed e-con e-child\" data-id=\"298aa695\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc631dc elementor-widget elementor-widget-heading\" data-id=\"3bc631dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1955<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79c16a71 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"79c16a71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63de141f e-grid e-con-boxed e-con e-child\" data-id=\"63de141f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ef688e3 e-flex e-con-boxed e-con e-child\" data-id=\"5ef688e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66267327 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"66267327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39fea2d4 e-flex e-con-boxed e-con e-child\" data-id=\"39fea2d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32a94585 elementor-widget elementor-widget-heading\" data-id=\"32a94585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1957<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-614410cb e-flex e-con-boxed e-con e-child\" data-id=\"614410cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5a8be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"57a5a8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1c732d e-grid e-con-boxed e-con e-child\" data-id=\"1e1c732d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46bb8f4d e-flex e-con-boxed e-con e-child\" data-id=\"46bb8f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-536eb4f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"536eb4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19043c6d e-flex e-con-boxed e-con e-child\" data-id=\"19043c6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b16bbc elementor-widget elementor-widget-heading\" data-id=\"28b16bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1958<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c80662 e-flex e-con-boxed e-con e-child\" data-id=\"4c80662\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324e54c e-grid e-con-boxed e-con e-child\" data-id=\"324e54c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6efa68 e-flex e-con-boxed e-con e-child\" data-id=\"f6efa68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24bc220 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"24bc220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e569b e-flex e-con-boxed e-con e-child\" data-id=\"18e569b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-733ef187 elementor-widget elementor-widget-heading\" data-id=\"733ef187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1989<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bbefd9c e-flex e-con-boxed e-con e-child\" data-id=\"5bbefd9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce688e3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ce688e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cfaac6 e-grid e-con-boxed e-con e-child\" data-id=\"9cfaac6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b742292 e-flex e-con-boxed e-con e-child\" data-id=\"2b742292\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b557aca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2b557aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-365526af e-flex e-con-boxed e-con e-child\" data-id=\"365526af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0cc7e4 elementor-widget elementor-widget-heading\" data-id=\"1e0cc7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1992<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fb94da elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"7fb94da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A HISTORY OF FIRSTS LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae 1896 Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3006","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/pages\/3006"}],"collection":[{"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":3,"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/pages\/3006\/revisions"}],"predecessor-version":[{"id":9687,"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/pages\/3006\/revisions\/9687"}],"wp:attachment":[{"href":"https:\/\/energizer.com\/apac\/phillippines\/wp-json\/wp\/v2\/media?parent=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}