{"id":3006,"date":"2024-05-10T12:47:15","date_gmt":"2024-05-10T12:47:15","guid":{"rendered":"http:\/\/64.91.246.76\/~energizer\/?page_id=3006"},"modified":"2024-07-17T08:27:52","modified_gmt":"2024-07-17T08:27:52","slug":"history","status":"publish","type":"page","link":"https:\/\/energizer.com\/apac\/singapore\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3006\" class=\"elementor elementor-3006\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b877876 e-flex e-con-boxed e-con e-parent\" data-id=\"7b877876\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1262b7d1 elementor-widget elementor-widget-heading\" data-id=\"1262b7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A HISTORY OF FIRSTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfff4f6 elementor-widget elementor-widget-heading\" data-id=\"4dfff4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43855672 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43855672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5787f021 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"5787f021\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53e5dc0f e-con-full e-flex e-con e-child\" data-id=\"53e5dc0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-105044b1 e-con-full textWrap e-flex e-con e-child\" data-id=\"105044b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a648a69 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"6a648a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1896\r\n<\/span>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce568fa e-con-full e-flex e-con e-child\" data-id=\"7ce568fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1db2b15d e-con-full e-flex e-con e-child\" data-id=\"1db2b15d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-91890ed e-con-full e-flex e-con e-child\" data-id=\"91890ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d81991 e-con-full textWrap e-flex e-con e-child\" data-id=\"7d81991\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-359b85e1 elementor-widget elementor-widget-html\" data-id=\"359b85e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1898<\/span>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430fb00d e-con-full e-flex e-con e-child\" data-id=\"430fb00d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58e9d752 e-con-full textWrap e-flex e-con e-child\" data-id=\"58e9d752\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa65922 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"5aa65922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1955<\/span>In the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c11b5d2 e-con-full e-flex e-con e-child\" data-id=\"1c11b5d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ca0dcc e-con-full e-flex e-con e-child\" data-id=\"26ca0dcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56200be e-con-full e-flex e-con e-child\" data-id=\"56200be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749bf36d e-con-full textWrap e-flex e-con e-child\" data-id=\"749bf36d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336182db elementor-widget elementor-widget-html\" data-id=\"336182db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1957<\/span>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27993863 e-con-full e-flex e-con e-child\" data-id=\"27993863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61c00287 e-con-full textWrap e-flex e-con e-child\" data-id=\"61c00287\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eac3a50 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"7eac3a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1958<\/span>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77aa8418 e-con-full e-flex e-con e-child\" data-id=\"77aa8418\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-295b5544 e-con-full e-flex e-con e-child\" data-id=\"295b5544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ea08d3f e-con-full e-flex e-con e-child\" data-id=\"1ea08d3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d192926 e-con-full textWrap e-flex e-con e-child\" data-id=\"6d192926\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51de860b elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"51de860b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1989<\/span>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7082b920 e-con-full e-flex e-con e-child\" data-id=\"7082b920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-594b34bd e-con-full textWrap e-flex e-con e-child\" data-id=\"594b34bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793a4412 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"793a4412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1992<\/span>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f4ea88f e-con-full e-flex e-con e-child\" data-id=\"4f4ea88f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-726f5ab6 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"726f5ab6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f932a46 elementor-widget elementor-widget-heading\" data-id=\"5f932a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A HISTORY OF FIRSTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31648fd1 elementor-widget elementor-widget-heading\" data-id=\"31648fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418b1933 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"418b1933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-680e10cf elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"680e10cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e7e1c7b e-con-full e-flex e-con e-child\" data-id=\"4e7e1c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-405142d9 e-con-full textWrap e-flex e-con e-child\" data-id=\"405142d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb04935 elementor-widget elementor-widget-html\" data-id=\"eb04935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1896\r\n<\/span>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70e9f22 e-con-full e-flex e-con e-child\" data-id=\"70e9f22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df8efd0 e-con-full e-flex e-con e-child\" data-id=\"df8efd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23b08abd e-con-full e-flex e-con e-child\" data-id=\"23b08abd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-114e7ea3 e-con-full textWrap e-flex e-con e-child\" data-id=\"114e7ea3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29392c elementor-widget elementor-widget-html\" data-id=\"a29392c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1898<\/span>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4489227e e-con-full e-flex e-con e-child\" data-id=\"4489227e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4c93b245 e-con-full textWrap e-flex e-con e-child\" data-id=\"4c93b245\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219fff81 elementor-widget elementor-widget-html\" data-id=\"219fff81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1955<\/span>In the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a36ff5f e-con-full e-flex e-con e-child\" data-id=\"7a36ff5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-742e5288 e-con-full e-flex e-con e-child\" data-id=\"742e5288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-774c6b72 e-con-full e-flex e-con e-child\" data-id=\"774c6b72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b66c9c0 e-con-full textWrap e-flex e-con e-child\" data-id=\"3b66c9c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f29a65 elementor-widget elementor-widget-html\" data-id=\"6f29a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1957<\/span>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f963fd9 e-con-full e-flex e-con e-child\" data-id=\"f963fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2424a022 e-con-full textWrap e-flex e-con e-child\" data-id=\"2424a022\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5782fbc7 elementor-widget elementor-widget-html\" data-id=\"5782fbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1958<\/span>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36628fe1 e-con-full e-flex e-con e-child\" data-id=\"36628fe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c2da455 e-con-full e-flex e-con e-child\" data-id=\"1c2da455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c0d01b8 e-con-full e-flex e-con e-child\" data-id=\"7c0d01b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5d315 e-con-full textWrap e-flex e-con e-child\" data-id=\"2a5d315\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-299b8ce8 elementor-widget elementor-widget-html\" data-id=\"299b8ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1989<\/span>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e57e08a e-con-full e-flex e-con e-child\" data-id=\"3e57e08a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ec969d8 e-con-full textWrap e-flex e-con e-child\" data-id=\"5ec969d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3587feed elementor-widget elementor-widget-html\" data-id=\"3587feed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1992<\/span>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37288c1 e-con-full e-flex e-con e-child\" data-id=\"37288c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-427cedf5 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-parent\" data-id=\"427cedf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f735dde e-grid e-con-boxed e-con e-child\" data-id=\"f735dde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-539bceed e-flex e-con-boxed e-con e-child\" data-id=\"539bceed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7487414f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7487414f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-127d87ae e-flex e-con-boxed e-con e-child\" data-id=\"127d87ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef59817 elementor-widget elementor-widget-heading\" data-id=\"5ef59817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1896<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ca9debf elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"4ca9debf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631d9ec9 e-grid e-con-boxed e-con e-child\" data-id=\"631d9ec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16bc06a1 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"16bc06a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d74b7aa e-flex e-con-boxed e-con e-child\" data-id=\"1d74b7aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c78d9d elementor-widget elementor-widget-heading\" data-id=\"42c78d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1898<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eefdde e-flex e-con-boxed e-con e-child\" data-id=\"eefdde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3129284b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3129284b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-250207e1 e-grid e-con-boxed e-con e-child\" data-id=\"250207e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23e0d400 e-flex e-con-boxed e-con e-child\" data-id=\"23e0d400\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d20231c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2d20231c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4b60ff e-flex e-con-boxed e-con e-child\" data-id=\"a4b60ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29c52854 elementor-widget elementor-widget-heading\" data-id=\"29c52854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1955<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e03273 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"e03273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8830f7 e-grid e-con-boxed e-con e-child\" data-id=\"4f8830f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15d6dd36 e-flex e-con-boxed e-con e-child\" data-id=\"15d6dd36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57eee690 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"57eee690\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4de1ecea e-flex e-con-boxed e-con e-child\" data-id=\"4de1ecea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a34e6ea elementor-widget elementor-widget-heading\" data-id=\"7a34e6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1957<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6788fd40 e-flex e-con-boxed e-con e-child\" data-id=\"6788fd40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efb6fb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"14efb6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4444b5f7 e-grid e-con-boxed e-con e-child\" data-id=\"4444b5f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ed7b946 e-flex e-con-boxed e-con e-child\" data-id=\"1ed7b946\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8b867 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd8b867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a60dda6 e-flex e-con-boxed e-con e-child\" data-id=\"1a60dda6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc81f69 elementor-widget elementor-widget-heading\" data-id=\"3cc81f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1958<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e336601 e-flex e-con-boxed e-con e-child\" data-id=\"1e336601\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6626621e e-grid e-con-boxed e-con e-child\" data-id=\"6626621e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5734f578 e-flex e-con-boxed e-con e-child\" data-id=\"5734f578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b35a8f4 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"4b35a8f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-294216ae e-flex e-con-boxed e-con e-child\" data-id=\"294216ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31373d64 elementor-widget elementor-widget-heading\" data-id=\"31373d64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1989<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-489bd149 e-flex e-con-boxed e-con e-child\" data-id=\"489bd149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3407bb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3407bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f296903 e-grid e-con-boxed e-con e-child\" data-id=\"7f296903\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cd313d9 e-flex e-con-boxed e-con e-child\" data-id=\"7cd313d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61dc506e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"61dc506e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-471871ea e-flex e-con-boxed e-con e-child\" data-id=\"471871ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1981eaf3 elementor-widget elementor-widget-heading\" data-id=\"1981eaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1992<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d99f2e elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"44d99f2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A HISTORY OF FIRSTS LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae 1896 Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3006","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/pages\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":3,"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/pages\/3006\/revisions"}],"predecessor-version":[{"id":9758,"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/pages\/3006\/revisions\/9758"}],"wp:attachment":[{"href":"https:\/\/energizer.com\/apac\/singapore\/wp-json\/wp\/v2\/media?parent=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}