{"id":3006,"date":"2024-05-10T12:47:15","date_gmt":"2024-05-10T12:47:15","guid":{"rendered":"http:\/\/64.91.246.76\/~energizer\/?page_id=3006"},"modified":"2024-07-11T12:50:05","modified_gmt":"2024-07-11T12:50:05","slug":"history","status":"publish","type":"page","link":"https:\/\/energizer.com\/eu\/romania\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3006\" class=\"elementor elementor-3006\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3812d948 e-flex e-con-boxed e-con e-parent\" data-id=\"3812d948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556ae410 elementor-widget elementor-widget-heading\" data-id=\"556ae410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A HISTORY OF FIRSTS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251c1105 elementor-widget elementor-widget-heading\" data-id=\"251c1105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60459e90 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"60459e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7c053 elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"2c7c053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b49c535 e-con-full e-flex e-con e-child\" data-id=\"4b49c535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d14a3a4 e-con-full textWrap e-flex e-con e-child\" data-id=\"6d14a3a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a9f47f elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"61a9f47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1896\r\n<\/span>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50a7828d e-con-full e-flex e-con e-child\" data-id=\"50a7828d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39902c46 e-con-full e-flex e-con e-child\" data-id=\"39902c46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d4a6884 e-con-full e-flex e-con e-child\" data-id=\"2d4a6884\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76cce88d e-con-full textWrap e-flex e-con e-child\" data-id=\"76cce88d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55f70d6 elementor-widget elementor-widget-html\" data-id=\"55f70d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1898<\/span>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f145295 e-con-full e-flex e-con e-child\" data-id=\"7f145295\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25ff8ec6 e-con-full textWrap e-flex e-con e-child\" data-id=\"25ff8ec6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4d0815 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"6f4d0815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1955<\/span>In the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eea6130 e-con-full e-flex e-con e-child\" data-id=\"1eea6130\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aafe1ff e-con-full e-flex e-con e-child\" data-id=\"6aafe1ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ba9cbdf e-con-full e-flex e-con e-child\" data-id=\"3ba9cbdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e2d9a60 e-con-full textWrap e-flex e-con e-child\" data-id=\"7e2d9a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f723e0 elementor-widget elementor-widget-html\" data-id=\"41f723e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1957<\/span>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14be0be6 e-con-full e-flex e-con e-child\" data-id=\"14be0be6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-624d65b3 e-con-full textWrap e-flex e-con e-child\" data-id=\"624d65b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6566f40 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"6566f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1958<\/span>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358a987f e-con-full e-flex e-con e-child\" data-id=\"358a987f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d65f51f e-con-full e-flex e-con e-child\" data-id=\"4d65f51f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3391279 e-con-full e-flex e-con e-child\" data-id=\"3391279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-337099b5 e-con-full textWrap e-flex e-con e-child\" data-id=\"337099b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192a5323 elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"192a5323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-right\">\r\n        <span class=\"head\">1989<\/span>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf98d65 e-con-full e-flex e-con e-child\" data-id=\"3cf98d65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-370825dd e-con-full textWrap e-flex e-con e-child\" data-id=\"370825dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f20dcc elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"47f20dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"box-left\">\r\n        <i><\/i>\r\n        <span class=\"head\">1992<\/span>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65f4f73d e-con-full e-flex e-con e-child\" data-id=\"65f4f73d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68832ec elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-parent\" data-id=\"68832ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bb06a4 e-grid e-con-boxed e-con e-child\" data-id=\"4bb06a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b29161 e-flex e-con-boxed e-con e-child\" data-id=\"5b29161\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b2dd0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29b2dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern battery cells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d615d33 e-flex e-con-boxed e-con e-child\" data-id=\"d615d33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb1eb3 elementor-widget elementor-widget-heading\" data-id=\"eeb1eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1896<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09c8a30 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"09c8a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f04ba3d e-grid e-con-boxed e-con e-child\" data-id=\"f04ba3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a189e03 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"a189e03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-165d155 e-flex e-con-boxed e-con e-child\" data-id=\"165d155\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2e4b8 elementor-widget elementor-widget-heading\" data-id=\"cb2e4b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1898<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e59ef e-flex e-con-boxed e-con e-child\" data-id=\"a7e59ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba31fcc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ba31fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Within 2 years, another inventor by the name of Conrad Hubert is using these batteries to power an invention of his own: the first handheld torch. Lawrence and Hubert would come together in 1905 to form what was initially called The American Ever Ready Company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c379815 e-grid e-con-boxed e-con e-child\" data-id=\"c379815\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ed6fe08 e-flex e-con-boxed e-con e-child\" data-id=\"ed6fe08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-923fb7f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"923fb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the mid-1950s, Energizer\u00ae, still under the name of Eveready, introduces the first miniature batteries for hearing aids. This innovation would prove a key factor in the development of the more discreet devices we are familiar with today, allowing people with hearing difficulties to get on with their lives without the burden of an oversized battery case.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6adf868 e-flex e-con-boxed e-con e-child\" data-id=\"6adf868\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562cd1a elementor-widget elementor-widget-heading\" data-id=\"562cd1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1955<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56f706d elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"56f706d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40935d5 e-grid e-con-boxed e-con e-child\" data-id=\"40935d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b0d915 e-flex e-con-boxed e-con e-child\" data-id=\"1b0d915\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7fa237 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"e7fa237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad16f11 e-flex e-con-boxed e-con e-child\" data-id=\"ad16f11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06bf3cd elementor-widget elementor-widget-heading\" data-id=\"06bf3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1957<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f17380b e-flex e-con-boxed e-con e-child\" data-id=\"f17380b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f94c81 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1f94c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the 9th October, Canadian Eveready engineer Lew Urry applies for a patent that would change the battery industry forever: The first ever alkaline consumer battery. First produced in 1959, the increases in performance and longevity are so significant that in 1999, Urry\u2019s invention is placed in the Smithsonian National Museum of American History<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd230ab e-grid e-con-boxed e-con e-child\" data-id=\"cd230ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7feb257 e-flex e-con-boxed e-con e-child\" data-id=\"7feb257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb230d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1eb230d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside the development of the alkaline battery, Eveready would also develop the first ever re-chargeable battery system, once again, allowing for improvements in performance that had previously not been thought possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bbbdf9 e-flex e-con-boxed e-con e-child\" data-id=\"0bbbdf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c30277 elementor-widget elementor-widget-heading\" data-id=\"0c30277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1958<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c89c8f9 e-flex e-con-boxed e-con e-child\" data-id=\"c89c8f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9532f29 e-grid e-con-boxed e-con e-child\" data-id=\"9532f29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca1915c e-flex e-con-boxed e-con e-child\" data-id=\"ca1915c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ee8b4d6 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"ee8b4d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd4bf50 e-flex e-con-boxed e-con e-child\" data-id=\"cd4bf50\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-957c27f elementor-widget elementor-widget-heading\" data-id=\"957c27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1989<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de71f30 e-flex e-con-boxed e-con e-child\" data-id=\"de71f30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e95072f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e95072f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always developing our products with performance and the planet in mind, in 1989 Energizer introduced the first zero-added mercury battery, leading the way in environmental initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04b7e7c e-grid e-con-boxed e-con e-child\" data-id=\"04b7e7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-281bf22 e-flex e-con-boxed e-con e-child\" data-id=\"281bf22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765a2c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"765a2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In another watershed moment, Energizer\u00ae introduces the first AA lithium battery, providing the performance required for modern high-power devices that have become an everyday part of modern life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84e20d3 e-flex e-con-boxed e-con e-child\" data-id=\"84e20d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-371ef88 elementor-widget elementor-widget-heading\" data-id=\"371ef88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1992<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-189d935 elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"189d935\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A HISTORY OF FIRSTS LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae 1896 Energizer\u00ae begins innovating in 1896 with the creation of the world\u2019s first consumer battery. W.H. Lawrence\u2019s invention was initially designed to power home telephones and weighed around 1 \u00bd kg, slightly more than our modern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3006","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/pages\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":117,"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/pages\/3006\/revisions"}],"predecessor-version":[{"id":9096,"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/pages\/3006\/revisions\/9096"}],"wp:attachment":[{"href":"https:\/\/energizer.com\/eu\/romania\/wp-json\/wp\/v2\/media?parent=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}