This documents substantiation for the following claim for Energizer Max Plus AA batteries
in the UK:
Up to 200% longer lasting*/*vs. standard minimum average duration in High Drain
Applications
To substantiate this claim, Energizer performed industry-standard testing in accordance with the
International Electrotechnical Commission (IEC 60086-2) on Energizer batteries sold in the
Europe region. The IEC is a leading organization for the preparation and publication of standards for electrical, electronic, and related technologies; the standards reflect the collective
understanding of thousands of technical experts from various countries. A standard defines a
process method that is consistent and repeatable and sets minimum requirements in terms of
safety, reliability, and efficiency. These industry-standard tests are meant to simulate the
electrical usage by a regular consumer.
Results of testing were then compared against the standard minimum average duration of the
High Drain Applications test as defined by the IEC. The standard minimum average duration is
the minimum runtime required by the IEC under specified test conditions for the product to be
defined and sold as a battery of specific type and size.
As a result of testing and calculating, it is confirmed that Max Plus lasts up to 200% longer
compared to the value defined in the standard. The runtime outlined in the IEC standard is 20
minutes (set as baseline of 100%) for the High Drain Application test and Energizer Max Plus
batteries ran for an average of 76.4 minutes (382% compared to the baseline 20 minutes), thus
substantiating the 200% longer lasting claim. This is not a comparison against another produced
battery, but a comparison against a standard requirement defined by the IEC.
The table below summarizes the data, showing Energizer Max Plus’s runtime as a percentage
compared to the standard minimum average duration for the High Drain Applications test.
Energizer has utilized this claim style unchallenged for 4 years in market.
