{"id":11388,"date":"2025-06-11T09:00:45","date_gmt":"2025-06-11T09:00:45","guid":{"rendered":"https:\/\/energizer.com\/eu\/uk\/?page_id=11388"},"modified":"2025-06-11T09:39:25","modified_gmt":"2025-06-11T09:39:25","slug":"knead-power","status":"publish","type":"page","link":"https:\/\/energizer.com\/eu\/uk\/knead-power\/","title":{"rendered":"Knead Power"},"content":{"rendered":"\t\t
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Knead Power<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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June 2, 2025<\/strong><\/p>

\u201cKnead Power\u201d Ad – Energizer Max Plus AA Substantiation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tThis documents substantiation for the following claim for Energizer Max Plus AA batteries\nin the UK:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUp to 200% longer lasting*\/*vs. standard minimum average duration in High Drain\nApplications\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTo substantiate this claim, Energizer performed industry-standard testing in accordance with the\nInternational Electrotechnical Commission (IEC 60086-2) on Energizer batteries sold in the\nEurope region. The IEC is a leading organization for the preparation and publication of standards for electrical, electronic, and related technologies; the standards reflect the collective\nunderstanding of thousands of technical experts from various countries. A standard defines a\nprocess method that is consistent and repeatable and sets minimum requirements in terms of\nsafety, reliability, and efficiency. These industry-standard tests are meant to simulate the\nelectrical usage by a regular consumer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tResults of testing were then compared against the standard minimum average duration of the\nHigh Drain Applications test as defined by the IEC. The standard minimum average duration is\nthe minimum runtime required by the IEC under specified test conditions for the product to be\ndefined and sold as a battery of specific type and size.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs a result of testing and calculating, it is confirmed that Max Plus lasts up to 200% longer\ncompared to the value defined in the standard. The runtime outlined in the IEC standard is 20\nminutes (set as baseline of 100%) for the High Drain Application test and Energizer Max Plus\nbatteries ran for an average of 76.4 minutes (382% compared to the baseline 20 minutes), thus\nsubstantiating the 200% longer lasting claim. This is not a comparison against another produced\nbattery, but a comparison against a standard requirement defined by the IEC.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe table below summarizes the data, showing Energizer Max Plus\u2019s runtime as a percentage\ncompared to the standard minimum average duration for the High Drain Applications test.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/td>\nRuntime<\/strong>\n(minutes)<\/strong><\/td>\nPerformance Percentage\n(vs. standard minimum average duration)<\/strong><\/td>\n<\/tr>\n
Minimum Average Duration<\/td>\n20<\/td>\n100%<\/td>\n<\/tr>\n
Energizer Max Plus<\/td>\n76.4<\/td>\n382%<\/td>\n<\/tr>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEnergizer has utilized this claim style unchallenged for 4 years in market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Knead Power LEARN ABOUT WHO WE ARE, OUR PIONEERING HISTORY AND THE ENERGETIC BRAND ICON, MR ENERGIZER\u00ae June 2, 2025 \u201cKnead Power\u201d Ad – Energizer Max Plus AA Substantiation. This documents substantiation for the following claim for Energizer Max Plus AA batteries in the UK:Up to 200% longer lasting*\/*vs. standard minimum average duration in High […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11388","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/pages\/11388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/comments?post=11388"}],"version-history":[{"count":55,"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/pages\/11388\/revisions"}],"predecessor-version":[{"id":11444,"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/pages\/11388\/revisions\/11444"}],"wp:attachment":[{"href":"https:\/\/energizer.com\/eu\/uk\/wp-json\/wp\/v2\/media?parent=11388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}